Power CRM through Data Mining



Power CRM through Data Mining



This White Paper is by
VASANTHAN.B
Student PGDM (Systems),
Indian Center for Telecom & Management,
Pune - 411001, INDIA.

URL : www.vasanthan.s5.com
Click here to download my RESUME
e-mail: staytuned@sify.com



Table of contents

1) Introduction

2) What is CRM?

3) Evolution of e-CRM

4) Power of CRM with DM

5) DM - The technology

- Unearthing
- Predicting or Forecasting
- Forensic Analysis

6) Data mining tools and techniques

- Neural Networks
- Decision Trees
- Rule Induction
- Clustering
- Nearest Neighbor
- Case Based reasoning
- Visualization Techniques

7) Conclusion

8) References

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