Power of CRM with Data Mining

Power CRM through Data Mining

Conclusion
------------------------------------------------------------

A good conceptual understanding of Data mining and a apt usage of its tools can help in filtering out the much needed information that can turn out to be the main intelligence to a CRM initiative. A good integration between CRM and Data Mining can provide relevant, timely and accurate knowledge about the customer or the market, which can be used to take appropriate decisions with a good success level.

The data mining area is still relatively young, and tools that support the whole of the data mining process in an easy to use fashion are either rare to find or still in the process of development. But if Data mining is integrated properly with CRM solutions, over a period of time, data mining can even become the backbone of CRM solutions that would help to build and maintain long term, healthy and profitable customer relationships.

Thus we can obviously understand that Data mining can add power to CRM and make it work more effective and efficient than ever before. And thus we can conclude that Data mining has the power to change 'CRM' into 'power CRM'

References
----------------------------------------------------------

Data Mining and Customer Relationships
by Kurt Thearling,
Director, Data Mining Technology capital One
www.thearling.com

Building Data Mining Applications for CRM
by Alex Berson, Stephen Smith, and Kurt Thearling

The CRM-Ready Data Warehouse:
Bringing Data Mining to the Front Line.
By William McKnight

White papers:

Mining for Gold
By Pushpa Ramachandran
BI Consultant, Wipro Technologies

Data Mining for CRM: Some Relevant Issues
By Rajesh Natarajan and B Shekar

eCRM: Deriving value of Customer Relationship
By Kapil Chaturvedi and Anil B Bhatia

Customer Think Guide to Real CRM
By Bob Thompson
Founder and CEO,
Customer think corporation.

MINING THE VALUE IN CRM DATA
By CFO Research services

Please mail your feedback for this White paper
mail : staytuned@sify.com

Home
|Page 1|Page 2|Page 3|Page 4|Page 5|Page 6|Page 7|